MAXZI The Good Food Shop (popularly known as MAXZI) opened in 2016 as the e-retail arm of Indoguna Dubai LLC, to cater to the growing demand of natural food products amongst UAE consumers.

Indoguna, by itself, has been a top foodservices provider for more than 16 years in the UAE, serving and supplying hotels and restaurants with high quality meat (from the finest Australian lamb to Wagyu beef), sustainably sourced seafood products and a variety of specialty products.

Indoguna’s other global bases are in Singapore, Thailand, Hong Kong, Cambodia and Vietnam.

MAXZI officially opened its brick and mortar restaurant and retail shop in January 2018 , with a mission to serve the community with Chef grade products not available in supermarkets.

MAXZI has kept Indoguna’s ALL NATURAL philosophy intact, with an affordable food experience.

A little something about our products- All our beef, lamb and chicken are always fresh (never frozen) with no hormones or antibiotics. All our Ocean Gems™ seafood is from a sustainable sources and it’s the only seafood that MAXZI uses in the restaurant. We avoid using any products with artificial coloring, MSG or preservative, so our clients can have a wholesome healthy experience for themselves and their families.

The same owners that founded Indoguna on the shared passion for high quality produce and good food, created Maxzi as an everyday solution for the local resident looking for a one stop experience for quality and delicious ingredients sourced from all around the world.

Our core belief is that “ONLY THE BEST IS GOOD ENOUGH”.

Together, Indoguna and MAXZI are here to bring genuinely good food to the plates of our consumers.




MAXZI The Good Food Shop is the home solution, soul-filled business that provides: The One-Stop-Shop experience for local residents looking for quality and delicious everyday ingredients. At the same time, chefs turn to us for top quality ingredients from all around the world. A Business that will devote itself to bringing awareness, information and support to the community, hospitality provided by MAXZI’s Team who genuinely care for the wellness of others.


We seek to be the bridge for honest good food and smart choices for the health of our bodies while fostering a strong bond with our community. We see ourselves as educators, caretakers and match makers; through the sharing of our food knowledge and passion, sourcing ethical products to be made readily available and match to the liking of the taste of our community.